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Regenerative Tourism Advisory

Where responsible tourism meets lasting success

Independent advisory for destinations, hospitality brands and tourism bodies — combining deep marketing expertise, sustainability frameworks and 25 years of international experience to deliver growth that endures.

Our Services Start a conversation
Based in Switzerland & UK
Caribbean, UK, Europe & global clients
Advisory in English & French
"Regenerative tourism must also be commercially successful — the two are not in conflict. They are the same goal."

25 Years of Experience

From Caribbean beachfront resorts to Swiss brand strategy — decades of hands-on experience across destination marketing, hospitality operations and sustainability planning.

Commercially Grounded

Sustainable tourism must generate real returns. Every recommendation we make is anchored in commercial realism — strategies that work in the real world, not just on paper.

Destination Focused

We start by understanding what the destination needs — not just what visitors want. That perspective shapes every strategy we develop.

Independent Advice

No agency relationships. No media commissions. No preferred suppliers. Our only interest is giving you the right answer — even when it is not the easy one.

Services

Destination Marketing Strategy

Comprehensive marketing strategy for tourism destinations and DMOs — brand positioning, audience targeting, multi-channel campaigns and performance analytics. Consistent visitor growth delivered through deep market intelligence and creative execution.

Sustainable Tourism Planning

Practical, measurable sustainability strategies for destinations, resorts and tourism operators. Certification pathways, carbon reduction frameworks, community benefit planning and circular economy integration — all grounded in commercial viability.

Brand Development & Positioning

Building tourism brands that resonate authentically — from destination identity work through to hospitality brand development, market repositioning and competitive differentiation. Combining strategic rigour with creative intelligence.

Stakeholder Engagement

Facilitation and strategy for complex multi-stakeholder tourism environments — local authorities, communities, operators and investors. Building shared vision, workable governance frameworks and durable partnerships.

Digital Marketing & Analytics

Omni-channel digital strategy for tourism organisations — SEO, social, paid media, email, content marketing and data analytics. Turning digital presence into measurable visitor growth with tools and skills that remain in-house after the engagement.

Hospitality Advisory

Strategic and operational advisory for hotels, resorts and experience operators — positioning, competitive analysis, rate strategy, B2B and airline partnerships, and guest experience design from a destination-first perspective.

Deep experience.
Genuine
commitment.

Lisa Elmes-Bosshard brings over 25 years of international experience across sustainable tourism, destination marketing and hospitality operations — working with destinations, brands and organisations across the Caribbean, UK, Europe and Switzerland.

She spent 17 years as UK Marketing Consultant for the St. Kitts Tourism Authority, delivering consistent year-on-year visitor growth and earning a "Rising Star" recognition in the BA Holidays Travel Trends Report 2024. She served two terms as a Caribbean Tourism Organisation board member and is currently Marketing Manager at ARATOURS SA in Switzerland, leading brand strategy across their full portfolio of travel brands.

Lisa holds certifications in Sustainable Tourism Destination Management (George Washington University), Sustainable Luxury (Glion Institute) and Digital Marketing. She volunteers as a Sustainable Tourism trainer with Phoenix 4.0, an EU-funded project, and resides in Vaud, Switzerland.

25+
Years tourism experience
17
Years NTO advisory (St. Kitts)
2×
CTO board member
Principal
Lisa Elmes-Bosshard

Lisa Elmes-Bosshard

Principal — Tourism, Hospitality & Sustainability
MSc Tourism & Hospitality · Circular Economy Practitioner · Caribbean-British-Swiss

Born in the Caribbean and shaped by over 25 years in the tourism and hospitality industry, Lisa brings a rare combination of destination marketing depth, hospitality operations experience and rigorous sustainability expertise. Her career has taken her from managing Caribbean beachfront resorts to leading multi-channel marketing campaigns across the UK and Europe, and now driving global brand strategy in Switzerland.

As Marketing Manager at ARATOURS SA since December 2025, Lisa leads marketing strategy across the company's full portfolio of travel brands. She spent 17 years as UK Marketing Consultant for the St. Kitts Tourism Authority, during which she delivered consistent year-on-year visitor growth, earned a "Rising Star" recognition in BA Holidays Travel Trends Report 2024, and served two terms as a Caribbean Tourism Organisation board member.

A self-described perpetual student, Lisa holds certifications in Sustainable Tourism Destination Management (George Washington University), Sustainable Luxury (Glion Institute) and Digital Marketing. She volunteers as a Sustainable Tourism trainer with Phoenix 4.0, an EU-funded project. She resides in Vaud, Switzerland.

NTO advisory Destination marketing Resort management CTO board member Sustainable tourism Digital & omni-channel ESG & circular economy Airline partnerships
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Let us start a conversation

Whether you are planning a strategic review, exploring sustainability options, or looking for destination marketing expertise — we would be glad to hear from you.

Regenerative Tourism Advisory

Lisa Elmes-Bosshard

tourism@bosshard.co.uk